RECORD NUMBER OF GUESTS AND EXHIBITORS AT THE 6TH COSMETIC BUSINESS FORUM

More than 450 managers representing cosmetic companies, trade and services took part in the 6th Cosmetic Business Forum which was held on 2 October in Warsaw. The Forum has become a fixture in the calendar of the most important business meetings dedicated to the cosmetics market. The only fully professional meeting whose most important goal is to connect partners operating in the cosmetic business. The Forum is organised by the publisher of “Wiadomości Kosmetyczne” – leading magazine on the B2B press market dedicated to cosmetic market.

The unique format of the Cosmetics Business Forum, which consists of lectures, panel discussions, individual business meetings and the top product fairs, works perfectly and results in the dynamic development of the project. This year, over 450 people associated with the cosmetic business from Poland and abroad took part in the event. For the first time, the Forum programme was created in cooperation with the Polish Union of the Cosmetic Industry – an organisation associating over 170 companies of the cosmetic industry and working for its development. The patron of the event was also the Polish Investment and Trade Agency (PAIH) responsible for the government's project to promote Polish cosmetics brands on foreign markets.

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THE ONLY SPECIAL ONE

Cosmetic Business Forum is a meeting dedicated entirely to cosmetic and home care industry, which integrates key players influencing markets development:

Producers, importers and distributors of cosmetics and household chemicals

Board members and traders deciding on the purchase for beauty stores, pharmacies and international supermarket chains as well as discount shops

Providers of services and solutions for the cosmetic and home care sectors and the trade

PRICELESS KNOWLEDGE OF THE MARKET AND BUSINESS CONTACTS

Cosmetic Business Forum provides unique knowledge of the market and enables exchange of experiences between all market participants. Take advantage of the many possibilities:


Speeches of experts on trade and distribution of cosmetics and household chemicals, export, laws and finances as well as marketing and advertising

Networking – face to face business meetings held in comfortable conference rooms. Discussions and consultations with best experts of cosmetic and home care industries

An exhibition of TOP products and services

INTEGRATION OF PRODUCERS, SERVICES PROVIDERS AND TRADE

Cosmetics and household chemicals producers and services providers: owners, board members, heads of sales, heads of purchase, heads of marketing, strategy and development managers – acting as speakers, exhibitors and participants
Beauty stores and pharmacies, international supermarket chains, discount shops and wholesalers: board members, heads of sales, heads of purchase, heads of marketing, category managers, private label managers

PRODUCT CATEGORIES REPRESENTED DURING THE FORUM


COSMETICS





HOUSEHOLD CHEMICALS






COSMETIC BUSINESS FORUM IN DETAILS


ILLUSTRATIVE PARTICIPANTS OF PREVIOUS EDITIONS

PRODUCERS AND SERVICES PROVIDERS


BEAUTY STORES AND PHARMACIES

SUPERMARKET CHAINS, WHOLESALERS AND DISCOUNT SHOPS

AGENDA



8:30 REGISTRATION

9:00 BEGINNING OF THE FORUM


MARTA MARCZAK

Director of Brand Strategy Team, PWC


9:10 a.m. - 9:25 a.m. Generation C. How to communicate and build brand among the connect generation – always-on connection?

Generation C – who are they? Where, how to talk with young consumers and what about? What is beauty, personal care, makeup for young people? Do they see it differently than previous generations? Why is it like that and what does it mean for the brands? In my presentation I am going to talk about the current communication challenges from the brand perspective.

ALEKSANDER CIEPIELA


Director of Ponte Limited company, having the status of Alibaba.com platform partner


CHEN YU

Director of Ponte Limited company, having the status of Alibaba.com platform partner


9.25 a.m. - 9.45 a.m. How to sell cosmetics through the cross border e-commerce channel in China? Potential of the Chinese market, opportunities and threats for Polish brands, terms of cooperation with Alibaba.com.

Do you know that you can sell your cosmetics in China legally and without the need to register products and animal testing? You can also have your own company store on the Tmall.hk – platform which is part of one of the largest e-commerce companies in the world – Alibaba Group. We will talk about the specifics of the Chinese market and will show you how to build a safe and stable distribution in China using cross-border e-commerce tools.

ROBERT ZAWADZKI

Deputy Director of Economic Promotion Department at Polish Investment & Trade Agency


9.45 a.m. - 10.00 a.m. Polish cosmetics as an export brand – forms of support and promotion for Polish producers on foreign markets.

The presentation concerns the support tools offered by PAIH S.A. for Polish companies planning to expand abroad and active exporters seeking new markets and foreign partners. I will present the upcoming planned action. I count on the participants' activity – getting to know the current expectations of Polish companies and finding ideas for their fulfillment. We want to tailor our tools to the needs of Polish companies, not to create activities detached from market reality.


10:00 a.m. -11:00 a.m. BUSINESS MIXER, COFFEE BREAK


MAGDALENA PIWKOWSKA

Senior Client Consultant, Nielsen Polska


11.00 a.m - 11.20 a.m. Trends in the cosmetic market. Which buying trends and customs of consumers will shape the future of the market?

The results of the cosmetics industry are positive, the economic mood of Polish consumers is growing, the economic situation is conducive to shopping. However, apart from hard indicators, the sector is also driven by soft trends and social phenomena. And in the world of fast changes, the one who will respond the most quickly to them wins. Looking at radical consumers, visionary brands and extreme phenomena, let us consider whether they can set directions for the industry and how to translate them into the mainstream market.

JOANNA STOPYRA

Owner of Beauty PR & Marketing to Women


11.20 a.m. -11.40 a.m. Womenpower – economic and social power of women.

We witness social and cultural changes, as a result of which a new economy is being formed. The economy in which the dominating trend is WOMENOMICS – the influence of women on economic situation. In my presentation I will discuss the psychological dimension of a contemporary woman and femininity and its consequences for brands. I will also present activities, the use of which can help beauty brands meet their clients and win both their hearts and wallets.

GRZEGORZ NAWROT

Head of Design Department, Bech Packaging


11.40 a.m. - 12.00 p.m. Packaging and the brand uniqueness – personalisation in cosmetics packaging production.

Is the shape of a package important? If it is, how? How to personalise product in the context of mass market? Does it make sense? How will packages look in the future?


12:00 p.m. -1:00 p.m. BUSINESS MIXER, COFFEE BREAK


BLANKA CHMURZYŃSKA-BROWN

General Director, Polish Union of Cosmetics Industry


1.00 p.m. -1.20 p.m. Cosmetic myths and sector legislation – their influence on industry and consumer safety

dr habil. MARCIN NAPIÓRKOWSKI

Culture semiotician, lecturer at Institute of Polish Culture UW


1.20 p.m. - 1.40 p.m. Consumer myths. Should we fight against them and how?

The fear-driven misperceptions about products, ingredients or procedures can erase the years of brand building and millions invested in development. That’s why, when collaborating with different organisations, I am often asked to dispel myths. During my lecture I will try to show why such approach is insufficient. Consumer mythologies are like Hydra – in place of each overthrown conspiracy theory two new ones appear. The only way to achieve lasting victory is to build a positive mythology based on values – honesty, understanding for consumer concerns, but also respect for science and communication based on facts, and not on overwhelming emotions. It is not enough to dispel myths. We need to get to know them, understand their foundation and act at the roots.

DEBATE

The whole truth about cosmetics – industry, trade and influencers common responsibility for consumers choices


1.40 p.m. -2.40 p.m. The whole truth about cosmetics – joint responsibility for consumer choices of industry, trade and influencers.

Retailers, under influence of consumers who are informed and “controlled” also by influencers and bloggers, assume the role of a regulator. The situation is exacerbated by the behavior of the industry itself, which regularly uses the "free from" declarations. Such behaviour on the part of all market participants creates a situation where applicable law and ingredient lists are ignored by market participants. Such a situation threatens the consumer safety.

With the participation of: Anita Bachowska-Pęczak, Chemist, Author of the blog „Sroka o” (Magpie about); Anna Frydrych, Scientific & Regulatory Manager, Orkla Care; Anna Luks, Marketing Manager, Natura Siberica, Eurus; dr habil. Marcin Napiórkowski, Culture semiotician, lecturer at the Institute of Polish Culture UW; Magdalena Piwkowska, Senior Client Consultant, Nielsen Polska; PhD Katarzyna Pytkowska, Rector of the Academy of Cosmetics and Health Care; Leszek Szwajcowski, Vice-president of DP Drogerie Polskie chain; Katarzyna Wyszyńska, Digital Marketing Manager, Super-Pharm Poland
Moderators: Blanka Chmurzyńska-Brown, General Director, Polish Union of Cosmetics Industry; Katarzyna Bochner-Boguta, Redactor in Chief, „Wiadomości Kosmetyczne”


2:40 p.m. - 3:40 p.m. LUNCH, BUSINESS MIXSER


MICHAŁ WOJEWODA

COO, Family Business Institute (Instytutu Biznesu Rodzinnego)


3.40 p.m. - 4.00 p.m. Succession in the cosmetics sector. What is the generational change in the family business and how to carry it out?

Family businesses are everywhere around us, starting from local stores, through medium-sized enterprises that form the basis of the Polish economy, to domestic champions known on global markets, such as Inglot, Oceanic and dr Irena Eris. In order to be successful, both in the development of the company and the family, the family business has to meet two different but mutually dependent challenges: to achieve good business results and keep promises to retain the company in the hands of the family. I am going to talk about this second challenge during my presentation.

JAROSŁAW SYGITOWICZ

Co-founder and CMO of ZenCard


4.00 p.m. - 4.15 p.m. Loyalty technology serving the cosmetics industry.

No company can exist without customers. Customer have got used to exceptional treatment. They like to be noticed, recognized, appreciated and rewarded for shopping, expecting specific benefits. There is a number of actions which help create good relationship with recipients. And this is the role of ZenCard. The best customers, however, are those who have established certain relationships with the company – they become loyal.

Marta Szymborska

Communication, PR and CSR Manager, GS1 Polska


4.15 p.m. - 4.30 p.m. Solving image crises of cosmetic brands thanks to the ability to track products in the supply chain.

At a time when intangible legacy of the company, brand, constitutes 85 percent of its total value, the image crisis caused by the introduction of a defective or health-threatening product can significantly reduce confidence in the producer, resulting in a negative impact on the sale and valuation of the brand. During the presentation you are going to hear about how to effectively track products and efficiently withdraw them from the market, when necessary, and what to do when “the milk has been spilt”.

JAKUB WIKA

Logistic Consultant Business Development Automation, SSI Schäfer Polska


4.30 p.m. – 4..40 p.m. Do people have to work in a warehouse?

You have often asked yourself a question: how to find new employees to a warehouse? Why do they leave work so often? When the labour costs will stop growing? How to increase the warehouse effectiveness without employing new workers? How to eliminate errors? The answer can be a warehouse in which there are “almost” no employees. And is it possible at all?

DEBATE

Challenges for the trade and distribution in the cosmetic sector in the times of technological revolution and changing consumer expectations


4.40 p.m. - 5.40 p.m. Challenges for producers, distributors and trade in the cosmetics sector in the era of technological revolution and changing consumer expectations.

In the last dozen or so years, the reality that creates the business environment of companies operating on the Polish market has changed dramatically. State-of-art applications create a “new” consumer. They are changing relationships of companies with their customers, influence the consumer needs and expectations and accelerate the general digital transformation. Both producers and retailers must enter into multidimensional and close relationships with consumers. They in turn move between different sales channels, driven mainly by convenience. They are not loyal, they get bored quickly, they want to new stimuli and new products. They openly express their opinions about products, brands, companies and services. They are critical and well-oriented in the offer of cosmetic brands all over the world. They aspire to be eco-friendly, vege and natural. How to catch up with them? Is constantly giving them new products, a personalized offer, a key to instantly meeting their needs? And maybe the price and great bargains are the key? How should distributors and trade keep up with these needs in the face of the drastically shortened life cycle of products, the inflow of new brands and products, increasing problems with logistics and the acquisition and training of employees?

With the participation of: Andrzej Bekierski, Business Development Manager, Raben Logistics Polska; Marek Kalinowski, Sales Direcotr, Elevita Poland; Marta Marczak, Brand Strategy Leader, PWC; Grzegorz Nawrot, Head of Design Department, Bech Packaging; Marcin Niemirowicz, Deputy General Manager, Merkury SA; Krzysztof Sobczuk, Board Member, beauty stores Jasmin; Arkadiusz Szczepaniak, Vice President of the Management Board, beauty stores Natura, Jarosław Sygitowicz, Co-founder and CMO, ZenCard
Moderators: Katarzyna Bochner-Boguta, Editor in Chief, „Wiadomości Kosmetyczne”, Łukasz Barbacki, Cosmetic Market Expert, Barbacki Consulting



5:40 p.m. DINNER | BUSINESS CARDS LOTTERY | CONCERT


REGISTER TODAY!



BECOME FORUM’S PARTNER AND TAKE AN ADVANTAGE OF BUSINESS OPPORTUNITIES

COSMETIC BUSINESS FORUM IS:


WHY IS IT WORTH TO BECOME A PARTNER?

Get with Your offer to a strictly selected target group

Establish direct contact with persons deciding on purchase of cosmetics and household chemicals for chain stores

Enlarge the prestige of Your company and brand through participation in the conference and presentation of Your products

Get to know better the needs of Your business partners

Acquire new clients!


Contact for sponsors and exhibitors


Robert Zakrzewski

Business Development Director

519 042 666


Katarzyna Zawadzka

Deputy Business Development Director

519 042 670


Robert Biernat

Key Account Manager

730 014 732


Contact for drugstores and wholesalers

 
 

Anna Kaniewska

Coordinator of Business Conferences and Market Research

519 042 665


 

Location:

Marriott Hotel*****

Aleje Jerozolimskie 65/79,
00-697 Warszawa