FRAMEWORK PROGRAMME *


8.30-9.00 a.m. REGISTRATION

9.00-9.10 a.m. WELCOMING OF GUESTS

CONSUMER AND TRENDS
9.10-9.30 a.m. Naturalness and ecology as one of crucial actions expected from beauty brands
Agnieszka Krzesińska-Jagiełło, Client Business Partner, Nielsen and Beata Kaczorek, Consumer and Shopper Director, Nielsen
9.30-9.50 a.m. Households closer to the nature or living to the moment? Poles lifestyle and spendings on cosmetics in the context of healthcare
Szymon Mordasiewicz, Commercial Director Consumer Panel&Services, GfK Polonia

9.50-10.10 a.m. New look at the mature cosmetics consumer
dr Krzysztof Najder, Strategy Director, Stratosfera
10.10-11.10 a.m. DEBATA: Natural cosmetics a part of the life philosophy of contemporary consumers – facts or declarations?
Elżbieta Andrzejak, Vice-president of the Management Board, Marketing Director, Madonis; Magdalena Dąbrowska-Wcisło, co-owner of Endorphine beauty stores and Temido company; Małgorzata Gęca, co-founder of Polish Zero Waste Association; Barbara Goździkowska, President of the Management Board, Natura beauty stores; Agnieszka Grzywaczewska, Coordinator of "the V Sign" project, Foundation International Movement for Animals – Viva!; Beata Kaczorek, Consumer and Shopper Director, Nielsen Polska; PhD Anna Oborska, General Director, The Polish Association of Cosmetic and Detergent Industry

11.10-12.10 p.m. COFFEE BREAK & BUSINESS MIXER


EXPORT
12.10-12.30 p.m. Export prospects for cosmetics producers. How to prepare a contract and avoid the risk?
Elżbieta Kacprzykowska, Director of Sales Department, KUKE
12.30-12.50 p.m. Africa – opportunities and threats for Polish exporters
Sebastian Sulma, President of Sulma & Sulma

12.50-1.10 p.m. Close or far away? Logical choice of export direction
Łukasz Barbacki, owner of training company Barbacki Consulting
1.10-1.20 p.m. Foreign retail chains - presentation


1.20-2.20 p.m. LUNCH & BUSINESS MIXER

LOOK INTO THE FUTURE
2.20-2.40 p.m. Challenges for producers and retailers in connection with the development of e-commerce
Katarzyna Czuchaj-Łagód, Member of the Council, Chamber of Digital Economy (Izba Gospodarki Elektronicznej); Managing Director, Mobile Institute
2.40-3.30 p.m. DEBATE: Balance between the offline and online worlds as a recipe for the sales success
Jakub Milewski, Partner in Eubrand company; Janina Karasek, Co-owner, Development Director, Primavera Parfum, Tagomago.pl; Daniel Rogiński, Vice-president of the Management Board, Natura beauty stores; Patrycja Sass-Staniszewska, President of Chamber of Digital Economy (Izba Gospodarki Elektronicznej); Leszek Szwajcowski, Vice-president of the Management Board, Commercial Director, DP Drogerie Polskie

3.30-4.00 p.m. COFFEE BREAK & BUSINESS MIXER

4.00-4.20 p.m. Consumer-first approach – virtual assistants, mobile devices and application as a way to get closer to the cosmetics consumer
Jagoda Prętnicka-Markiewicz, Head of PR & Market Insights, SentiOne
4.20-5.10 p.m. DEBATE: Balance between the offline and online worlds as a recipe for the sales success Blanka Chmurzyńska-Brown, General Director, the Polish Union of Cosmetics Industry; Adam Nitecki, General Director, Consumer Products Division L'Oréal Poland & Baltics; Jagoda Prętnicka-Markiewicz, Head of PR & Market Insights, SentiOne; Agnieszka Radawiec, Marketing Director, Douglas Polska; Teresa Stachnio, Board Member, beauty stores Jasmin

from 5.10 p.m. DINNER

* The organiser reserves the right to modify the programme.