FRAMEWORK PROGRAMME *


8.30-9.00 a.m. REGISTRATION

9.00-9.10 a.m. WELCOMING OF GUESTS

CONSUMER AND TRENDS
  • Eco, vegan, plastic-free – naturalness as one of crucial actions expected from beauty brands
    Agnieszka Krzesińska-Jagiełło, Client Business Partner, Nielsen and Beata Kaczorek, Consumer and Shopper Director, Nielsen
  • Households closer to the nature or living to the moment? Poles lifestyle and spendings on cosmetics in the context of healthcare
    Szymon Mordasiewicz, Commercial Director Consumer Panel&Services, GfK Polonia
  • New look at the mature cosmetics consumer
    dr Krzysztof Najder, Strategy Director, Stratosfera
  • DEBATA: Natural cosmetics a part of the life philosophy of contemporary consumers – facts or declarations?
    Elżbieta Andrzejak, Vice-president of the Management Board, Marketing Director, Madonis; Magdalena Dąbrowska-Wcisło, co-owner of Endorphine beauty stores and Temido company; Małgorzata Gęca, co-founder of Polish Zero Waste Association; Barbara Goździkowska, President of the Management Board, Natura beauty stores; Agnieszka Grzywaczewska, Coordinator of "the V Sign" project, Foundation International Movement for Animals – Viva!; Beata Kaczorek, Consumer and Shopper Director, Nielsen Polska; PhD Anna Oborska, General Director, The Polish Association of Cosmetic and Detergent Industry

  • COFFEE BREAK & BUSINESS MIXER


    EXPORT
  • Export prospects for cosmetics producers. How to prepare a contract and avoid the risk?
    Elżbieta Kacprzykowska, Director of Sales Department, KUKE
  • Africa – opportunities and threats for Polish exporters
    Sebastian Sulma, President of Sulma & Sulma

  • Close or far away? Logical choice of export direction
    Łukasz Barbacki, owner of training company Barbacki Consulting
  • Foreign retail chains - presentation


  • LUNCH & BUSINESS MIXER

    LOOK INTO THE FUTURE
  • Challenges for producers and retailers in connection with the development of e-commerce
    Katarzyna Czuchaj-Łagód, Member of the Council, Chamber of Digital Economy (Izba Gospodarki Elektronicznej); Managing Director, Mobile Institute
  • DEBATE: Balance between the offline and online worlds as a recipe for the sales success
    Janina Karasek, Co-owner, Development Director, Primavera Parfum, Tagomago.pl; Aleksandra Milczarek, Business Development Manager, Perfumesco.pl; Jakub Milewski, Partner in Eubrand company; Daniel Rogiński, Vice-president of the Management Board, Natura beauty stores; Patrycja Sass-Staniszewska, President of Chamber of Digital Economy (Izba Gospodarki Elektronicznej); Leszek Szwajcowski, Vice-president of the Management Board, Commercial Director, DP Drogerie Polskie

  • COFFEE BREAK & BUSINESS MIXER

  • Consumer-first approach – virtual assistants, mobile devices and application as a way to get closer to the cosmetics consumer
    Jagoda Prętnicka-Markiewicz, Head of PR & Market Insights, SentiOne
  • DEBATE: Balance between the offline and online worlds as a recipe for the sales success Blanka Chmurzyńska-Brown, General Director, the Polish Union of Cosmetics Industry; Adam Nitecki, General Director, Consumer Products Division L'Oréal Poland & Baltics; Jagoda Prętnicka-Markiewicz, Head of PR & Market Insights, SentiOne; Agnieszka Radawiec, Marketing Director, Douglas Polska; Teresa Stachnio, Board Member, beauty stores Jasmin

  • from 5.00 p.m. DINNER

    * The organiser reserves the right to modify the programme.