“Drogeria Roku” (Drugstore of the Year) is a unique project conducted by the editorial team of Wiadomości Kosmetyczne (Cosmetic News) since 2009. It aims to identify the best places for cosmetics sales.

Previously, the ranking was determined by a jury composed of managers from leading cosmetic companies. However, starting in 2023, the ranking is based on consumer ratings. The research for the Drogeria Roku 2023 (Drugstore of the Year 2023) was carried out by the research institute Mobile Institute on behalf of Wiadomości Kosmetyczne, using a panel of internet users. Responses and evaluations were collected from 1000 panelists. Participants qualified for the study if they made beauty-related purchases, which includes a variety of cosmetic products.

Respondents were asked to indicate the places where they make purchases and evaluate them based on various aspects, including product assortment, prices, promotions, service quality, aesthetics of product presentation, and alignment with sustainable development principles.

Consumers rated each aspect on a scale from 1 to 5 in the following categories:

1. Drugstore and perfumery chains
2. Online drugstores (e-drogerie)
3. Pharmacy chains
4. Online pharmacies (e-apteki)
5. Grocery retail chains

For both physical and online drugstores and perfumeries, 14 evaluated aspects were prepared. Pharmacies were assessed in 3 areas, online pharmacies in 4, and non-cosmetic stores in 3. The highest average rating in a specific area determined the winner. Additionally, the highest average votes across all areas were the basis for awarding the Grand Prix in each sales channel.

The laureates of the Drogeria Roku 2023 ranking were recognized for their excellence in the cosmetics retail industry.

Laureates of the “Drugstore of the Year 2023” ranking

🏆 Category: Drugstore and Perfumery Chains

• Rossmann: My favorite drugstore for purchasing cosmetics; Excellent marketing communication with customers.
• Hebe: The drugstore where I most frequently buy cosmetics; Quick adaptation to trends and introduction of new products; Convenience and ease of shopping; Aesthetic and well-designed store.
• Sephora: Widest assortment, best selection, and product availability.
• Ziko Dermo: Most attractive prices and promotions.
• Drogerie Koliber: Friendliest and most professional service in a drugstore.
• Douglas: Modern solutions that facilitate shopping; Best unique in-house brands.
• Super-Pharm: Best shopping and post-purchase service; Top loyalty program and offers for regular customers.
• Drogerie Natura: Best availability and store locations.
• Drogerie Vica: Best healthy and ecological products.
• Kontigo: Actions aligned with principles of social responsibility, sustainable development, and ecology.
• Hebe: Grand Prix winner in the category. Highest average ratings across all areas.

🏆 Category: E-Drogerie (Online Drugstores)

• wizaz24.pl: An online drugstore where I most frequently purchase cosmetics; Widest assortment, best selection, and product availability.
• drogeriejawa.pl: Quick adaptation to trends and introduction of new products.
• ezebra.pl: Most attractive prices and promotions.
• notino.pl: Modern solutions that facilitate e-shopping.
• zikodermo.pl: Best marketing communication with customers; Top shopping and post-purchase service; Best healthy and ecological products; Excellent feedback communication and convenient ways to contact the e-store’s support.
• sephora.pl: Easiest e-shopping; Best conditions for e-purchase delivery.
• cocolita.pl: Best unique in-house brands; Top loyalty program and offers for regular customers; Most favorable e-purchase return conditions.
• douglas.pl: Actions aligned with principles of social responsibility, sustainable development, and ecology.
• hebe.pl: Excellent feedback communication and convenient ways to contact the e-store’s support (tied with zikodermo.pl).
• zikodermo.pl: Grand Prix winner in the category. Highest average ratings across all areas.

🏆 Category: Pharmacy Chains

• Dr. Max: A pharmacy chain where I most frequently purchase cosmetics.
• Apteka Gemini: Widest assortment of cosmetic products, best selection, and product availability; Professional service and knowledge of cosmetic assortment.
• Ziko Apteka: Quick adaptation to trends and introduction of new cosmetic products.
• Apteka Gemini: Grand Prix winner in the category. Highest average ratings across all areas.

🏆 Category: E-APTEKI (Online Pharmacies)

• gemini.pl: An online pharmacy where I most frequently buy cosmetics; Widest assortment of cosmetic products, best selection, and product availability.
• cefarm24.pl: Quick adaptation to trends and introduction of new cosmetic products.
• aptekaprima24.pl: Easiest e-shopping for cosmetics.
• cefarm24.pl: Grand Prix winner in the category. Highest average ratings across all areas.

🏆 Category: Grocery Retail Chains

• Lidl: Grocery retail chain where I most frequently buy cosmetics.
• Biedronka: Widest assortment of cosmetic products, best selection, and product availability; Best in-house cosmetic brands.
• Carrefour: Quick adaptation to trends and introduction of new cosmetic products.
• Biedronka: Grand Prix winner in the category. Highest average ratings across all areas.

The Drugstore of the Year ranking was conducted by Mobile Institute for Wiadomości Kosmetyczne (Cosmetic News) in August 2023 as part of the study titled “Distribution Channels for Cosmetics in Poland 2023.”

Wiadomości Kosmetyczne is a business editorial team within Wydawnictwo Gospodarcze, an international B2B communication company. It focuses on the cosmetics industry, monitors trends, and delivers up-to-date information about the cosmetic market. The platform includes the website wiadomoscikosmetyczne.pl, webinars, the Forum for the Cosmetic Industry conference, the Drugstore of the Year rankings, and social media channels, connecting all participants in the cosmetics market.