COSMETIC BUSINESS FORUM 2020 AGENDA



9:00Welcoming of the Guests


9:10-9:30 PRESENTATION
Is the Virus devouring the Beauty Business? How will the pandemic affect the retail market?
Agnieszka Skonieczna,Head Analyst, Retail Business Unit Director, PMR Market Expert
Karolina Szałas, Analyst PMR Market Expert


9:30-9:50 PRESENTATION
Conscious shopping. Quality, not quantity. Is this the end of the novelty era?
Magdalena Piwkowska,Trend and Content Development Associate, Nielsen Polska


9:50-10:10 PRESENTATION
How did COVID infect Polish trade?
Ewa Sech, Commercial Director, Advanced Solutions Poland, GfK Consumer Panels


10:10-10:30 PRESENTATION
The future of the pharmacy market in Poland, the potential of selling cosmetics through this channel
Artur Schab,Managing Director, Pharmaceutical Consulting


10:30-10:50 PRESENTATION
The crisis is also an opportunity to develop, strengthen the company and the brand - how to use it?
Marcin Gieracz,General Director, Vice President of the Board, Ambra – Grupa Eurocash.


10:50-11:50 DEBATE
A change of business models in the face of COVID. How has the pandemic affected trade, logistics, category management, and changed consumer traffic?
Marcin Gieracz,General Director, Vice President of the Board, Ambra – Grupa Eurocash
Ewa Sech, Commercial Director, Advanced Solutions Poland, GfK Consumer Panels
Teresa Stachnio, Vice President of the Board, Drogerie Jasmin
Leszek Szwajcowski, Vice President of the Board, Commercial Director, DP Drogerie Polskie
Dariusz Tomczak, President of the Board, Davi


11:50-12:00 BREAK


12:00-12:20 PRESENTATION
Environmental protection, sustainable development, responsible business - overriding challenges for the cosmetics industry.
Kiril Marinov , Managing Director of the Beauty Care Department, Henkel Poland


12:20-12:40 PRESENTATION
Recycling-oriented label - material selection and recycling of the entire packaging in the era of ROP and Circular Economy.
Beata Sypniewska, Business Development Manager & Sustainability Champion, Avery Dennison Polska


12:40-13:00 PRESENTATION
Responsibility in putting a cosmetic on the market – at stake are consumer safety, brand image and company stability.
Dr-Ing. Iwona Białas,, Safety Assessor, Owner of Cosmetosafe Consulting


13:00-13:20 PRESENTATION
Green statements or greenwashing? More transparency for consumers is needed as part of the green transition.
Mark Smith, General Director, NATRUE, The International Natural and Organic Cosmetic Association


13:20-13:40 PRESENTATION
Challenges of family businesses in Poland: a systemic approach
Dr Adrianna Lewandowska, MBA, Founder and President of the Family Business Institute


13:40-14:40 DEBATE
The future of the cosmetics market, challenges and opportunities in the post-Covid era
Blanka Chmurzyńska-Brown, General Director, Polski Związek Przemysłu Kosmetycznego
Leszek Kłosiński, President of the Board, Oceanic
Michał Mróz, President of the Board, Inter-Vion
Adam Nitecki, General Director, Consumer Products Division L'Oréal Poland and Baltics
Henryk Orfinger, Co-owner Dr Irena Eris Group, Chairman of the Supervisory Board Dr Irena Eris
Michał Rudecki,Client Director, Nielsen Connect Poland


14:40-14:50 BREAK


14:50-15:10 PRESENTATION
Marketing in a rapidly changing reality: how to build a strong brand and care for a consistent image through marketing activities?
Marta Prochot,CEO Dreamlike
Natalia Wróbel, Project Manager, Dreamlike


15:10-15:30 PRESENTATION
Health, Wellbeing, Safety. How will key consumer needs affect the cosmetics market - marketing, brand communication and product benefits?
Marta Chalimoniuk-Nowak , CEO Healthy Brands, BCC Expert for Strategic Marketing


15:30-15:50 PRESENTATION
I support Polish brands, buy Polish cosmetics - local patriotism and pro-social attitudes of consumers in the times of COVID.
Agata Matuszewska, Business Unit Manager, Open Research


15:50-16:50 DEBATE
Entry into e-commerce - why is it so easy, why is it so difficult?
Piotr Ciećkiewicz , Member of the Board, Sonia
Anna Karolak , Sales and Development Director, Allepaznokcie.pl
Daniel Rogiński, Vice President of the Board, Drogerie Natura
Katarzyna Wyszyńska , E-commerce, Omnichannel and Online Marketing Expert


* The organizer reserves the right to change the program and cancel the event. Updated on November 15, 2020