THE ONLY SPECIAL ONE

Cosmetic & Home Care Business Forum is a meeting dedicated entirely to cosmetic and home care industry, which integrates key players influencing markets development:

Producers, importers and distributors of cosmetics and household chemicals

Board members and traders deciding on the purchase for beauty stores, pharmacies and international supermarket chains as well as discount shops

Providers of services and solutions for the cosmetic and home care sector sector and the trade

PRICELESS KNOWLEDGE OF THE MARKET AND BUSINESS CONTACTS

Cosmetic & Home Care Business Forum provides unique knowledge of the market and enables exchange of experiences between all market participants. Take advantage of the many possibilities:


Speeches of experts on trade and distribution of cosmetics and household chemicals, export, laws and finances as well as marketing and advertising

Networking – face to face business meetings held in comfortable conference rooms. Discussions and consultations with best experts of cosmetic and home care industry

An exhibition of TOP products and services

INTEGRATION OF PRODUCERS, SERVICES PROVIDERS AND TRADE

Cosmetics and household chemicals producers and services providers: owners, board members, heads of sales, heads of purchase, heads of marketing, strategy and development managers – acting as speakers, exhibitors and participants
Beauty stores and pharmacies, international supermarket chains, discount shops and wholesalers: board members, heads of sales, heads of purchase, heads of marketing, category managers, private label managers

KATEGORIE PRODUKTOWE REPREZENTOWANE NA FORUM


COSMETICS





HOUSEHOLD CHEMICALS






COSMETIC & HOME CARE BUSINESS FORUM IN DETAILS


ILLUSTRATIVE PARTICIPANTS OF PREVIOUS EDITIONS

FMCG PRODUCERS AND SERVICES PROVIDERS


BEAUTY STORES AND PHARMACIES

SUPERMARKET CHAINS, WHOLESALERS AND DISCOUNT SHOPS

SPEAKERS

Cezary Bijak
president
F.K. Pollena-Ewa
read more...
Mirosław Bryk
president
Basel Olten Pharm
read more...
Agnieszka Chabrzyk
country director Poland, Business Factory & ROI Hunter
read more...
Monika Hasslinger-Pawla
strategic insight manager, GfK Polonia
read more...
Dorota Kornaszewska-Skrzyszowska
president
BeBrave Group
read more...

Aleksandra Kujawska
senior director corporate affairs
Eastern Europe and Russia
Coty
read more...
Hanna Kuźmierkiewicz
team manager
GfK Crossmedia Link
read more...
Agnieszka Łapińska
strategic insight manager
GfK Polonia
read more...
Aleksandra Mrowińska
vice-president of the Polish-Saudi Chamber of Commerce
head of the food committee at the Polish-Saudi Business Council
food expert for the GCC markets
read more...
Monika Nowakowska
vice-president for commercial
Natura drugstores
read more...

Katarzyna Krzywicka-Zdunek
business unit manager
IQS
read more...
Katarzyna Pawłowska
brand development manager
GfK Crossmedia Link
read more...
Dorota Peretiatkowicz
business unit manager
IQS
read more...
Magdalena Piwkowska
client consultant
Nielsen Polska
read more...
Jagoda Prętnicka-Markiewicz
head of marketing
SentiOne
read more...

Mariusz Pyc
client service director
Open Research
read more...
Katarzyna Pytkowska
rector of Academy of Cosmetics and Healthcare
graduate of the Faculty of Chemistry at the Polytechnic Warsaw
read more...
Tomasz Regucki
president
Eurus
read more...
Teresa Stachnio
board member
Jasmin beauty stores
graduate of the University of Agriculture in Poznań
read more...
Agata Szczepankowska
senior client consultant
Nielsen Polska
read more...

Ryszard Sznajder
the founding member of the Polish-Indian Chamber of Commerce
read more...
Jakub Wika
logistic consultant business development automation at
SSI SCHÄFER POLSKA
read more...

FRAMEWORK OF THE PROGRAM


8.30-9.00 REGISTRATION

9.00-9.10 WELCOME SPEECH

TRADE, DISTRIBUTION, BUSINESS



09.10 - 09.30 Cosmetics and home care products market – what’s behind its growth?
Agata Szczepankowska
, senior client consultant, Nielsen Polska
Unemployment is falling, consumer optimism is on the rise. On food shopping, Poles are starting to reach for more products that are not cheap at all, but are they willing to spend more on household chemicals and cosmetics? In the presentation we will look at the development of different categories and channels, and seek the answer to the question of whether the cosmetic and home care basket becomes more premium.


09.30 - 09.50 Polish stuff is trendy. How to maintain consumers interest in Polish brands and take an advantage of patriotic trends?
Mariusz Pyc
, client service director, Open Research
Is the country of origin important to Poles during shopping on the cosmetic category? Which cosmetic brands are regarded as Polish? Does the fact of Polish origin of the cosmetic brand discourage or encourage to buy it? What kind of information on Polish origin of the brand encourages to buy it?


09.50 - 10.05 How to combine tradition with modernity and successfully rebrand products? - A talk with Cezary Bijak, president of Pollena-Ewa company and Paulina Krupińska, ambassador of Eva Dermo brand.


10.05 - 10.20 Practical examples of different automation level in the magazines of the cosmetic industry. Jakub Wika, logistic consultant business development automation, SSI SCHÄFER Polska


10.20 - 10.40 How to successfully reach buyers of household chemicals with advertising campaign?
Hanna Kuźmierkiewicz
, business development manager, GfK Crossmedia Link; Katarzyna Pawłowska, business development manager, GfK Crossmedia Link.
On selected example we will show how to optimize advertising campaign with a focus on online campaign, taking into account audience profile and media consumption.



10.40 - 11.40 COFFEE BREAK AND BUSINESS MIXER

EXPORT



11.40 - 12.10 Why is it worth to develop global brands and how to do this?
Mirosław Bryk
, president, Basel Olten Pharm.
Export is a crucial direction of cosmetic segment’s development. As one of few it has it’s chance to succeed on the international markets. This success depends however on ability of Polish companies, not only from cosmetic sector, to cooperate. Only working together we are capable of building Polish brand in the global dimension.


12.10 - 12.30 Saudi Arabia – a gate for expansion on Middle East markets worth millions.
Aleksandra Mrowińska
, vice president at Polish Saudi Chamber of Commerce, head of the food committee at the Polish-Saudi Business Council, food expert on the GCC markets.
Business in Europe and business in Saudi Arabia – cooperation with Arab partners and cultural considerations. Exports from Poland to the Gulf countries have been growing 42% per year since 2011. Who exports what and how much of it? Year 2030 vision – new perspectives for Polish entrepreneurs. Can the crisis in the Gulf countries help Polish companies to expand in the region?


12.30 - 12.50 India – the market with potential of over billion buyers.
Ryszard Sznajder
, president, Polish – India Chamber of Commerce.
India is not only 1.3 billion people, therefore a huge market. It is also a country of a very attractive population structure – over 70% of the population is under 30. The middle class grows there faster than wherever on the world and today is estimated at 300-400 million people, people who shape purchasing power of the market. The middle class and young people are main consumers of cosmetics. It is essential to remember that India also produces a range of various cosmetics and exports them to many countries. These cosmetics are mainly based on herbal ingredients and traditional recipes.



12.50 - 01.50 LUNCH AND BUSINESS MIXER

CONSUMER AND TRENDS



01.50 - 02.05 New trend on the horizon - cosmetics for active ones.
Dorota Kornaszewska-Skrzyszowska
, president, BeBrave Group.
Health care - one of the strongest trends that determines the development of the cosmetic market. In search of a recipe for a longer and better life, more and more people regularly do sports. Over 60% of Poles already declare that they do sport at least once a month, including 30% – few times a week. Minding their needs a new category of personalized cosmetics is being developed aiming in active people and responding to specific needs of their skin.


02.05 - 02.25 Hype on feminity.
Dorota Peretiatkowicz
, business unit manager, IQS; Katarzyna Krzywicka-Zdunek, business unit manager, IQS.
We show the current dimension of femininity. We refer to different aspects of life, to more widely – not just through cosmetics - show what is and what is not feminine and how it refers to the world of beauty.


02.25 - 02.45 Man and cosmetics – does this union have a future?
Magda Piwkowska
, client consultant, Nielsen Polska.
With social change, not only the position of women changes. Naturally so does the role of a man. This is followed by new expectations for men and thus their new consumer needs. Are retail chains and manufacturers accompanying the modern man in this change?


02.45 - 03.05 Silver generation in drugstore and online. How to use the purchasing potential of mature consumers?
Agnieszka Łapińska
, strategic insight manager, GfK Polonia; Monika Hasslinger-Pawlak, strategic insight manager, GfK Polonia.
A senior’s portrait – who is he? Will we find him in the same places as the rest of the population? Does he buy the same things? Where can we get to him? Does everybody perceive him the same way?



03.05 - 03.45 COFFEE BREAK AND BUSINESS MIXER

NEW TECHNOLOGIES



03.45 - 04.05 How to use Facebook’s potential and to pursue effective sales campaigns?
Agnieszka Chabrzyk
, country director Poland, Business Factory & ROI Hunter – the only official marketing partner of Facebook for Central and Eastern Europe.
Facebook is a very powerful media platform used by modern marketers, both when looking for new customers and closing deals online. This is a great channel for the precise selection of a target group and for communication matching the audience - from customer’s interest in brand and product to effective sales. What is important – Facebook allows us to measure accurately the effects of our actions: reach (that is, who we managed to get), number of customers we acquired, and what is important, quantity, value, and transaction costs (that is, monitor the ROI of our campaigns). During the lecture we will present trends, tools and case studies that can be a powerful inspiration for the full and effective use of this medium in the cosmetic industry.


04.05 - 04.25 Do you know, what they say about you in the internet and how does it influence your business.
Jagoda Prętnicka-Markiewicz
, Head of PR & Comm CEE, SentiOne.
Every day, Internet users add their thoughts, suggestions or questions to businesses. Often, discussions take place outside the brand’s own channels, so it is important to know what the Internet users are talking about, to influence and shape their opinions. How can Internet monitoring serve the cosmetic industry?


04.25 - 05.20 PANEL DISCUSSION
How does internet development change cosmetic business, trade, brands position and communication with consumers?
Mirosław Bryk, president, Basel Olten Pharm; Agnieszka Chabrzyk, country director Poland, Business Factory & ROI Hunter; Aleksandra Kujawska, senior director corporate affairs, Eastern Europe and Russia, Coty; Monika Nowakowska, vice president for commercial, Natura beauty stores; Jagoda Prętnicka-Markiewicz, marketing manager, SentiOne; Katarzyna Pytkowska, rector of Academy of Cosmetics and Healthcare; Tomasz Regucki, president, Eurus; Teresa Stachnio, board member, Jasmin beauty stores.



05.40 DINNER WITH MUSICAL ACCOMPANIMENT LIVE

ACCESS CARDS

Producers and services providers:

Registration until 1.10.2017 ............................. 1 890* PLN
*VAT at 23% rate should be added to the prices specified above



BECOME FORUM’S PARTNER AND TAKE AN ADVANTAGE OF BUSINESS OPPORTUNITIES

COSMETIC & HOME CARE BUSINESS FORUM IS:


WHY IS IT WORTH TO BECOME A PARTNER?

Get with Your offer to a strictly selected target group

Establish direct contact with persons deciding on purchase of cosmetics and household chemicals for chain stores

Enlarge the prestige of Your company and brand through participation in the conference and presentation of Your products

Get to know better the needs of Your business partners

Acquire new clients!


Contact for sponsors and exhibitors



Location:

Marriott Hotel*****

Aleje Jerozolimskie 65/79,
00-697 Warszawa