PARTNERS:

THE ONLY SPECIAL ONE

Forum of Cosmetics Industry is a meeting dedicated entirely to cosmetics industry, which integrates key players infl uencing markets development:

Producers, importers and distributors of cosmetics

Board members and traders deciding on the purchase for beauty tores, pharmacies and international supermarket chains as well as discount shops
Providers of services and solutions for the cosmetics sector and the trade

PRICELESS KNOWLEDGE OF THE MARKET AND BUSINESS CONTACTS

Forum of Cosmetics Industry provides unique knowledge of the market and enables exchange of experiences between all market participants. Take advantage of the many possibilities:


Speeches of experts on trade and distribution of cosmetics, export, laws and fi nances as well as marketing and advertising

Networking – face to face business meetings held in comfortable conference rooms. Discussions and consultations with best experts of cosmetics industry
An exhibition of TOP products and services




INTEGRATION OF PRODUCERS, SERVICES PROVIDERS AND TRADE

Cosmetics producers and services providers: owners, board members, heads of sales, heads of purchase, heads of marketing, strategy and development managers – acting as speakers, exhibitors and participants
Beauty stores and pharmacies, international supermarket chains, discount shops and wholesalers: board members, heads of sales, heads of purchase, heads of marketing, category managers, private label managers


FORUM OF COSMETICS INDUSTRY IN DETAILS


ILLUSTRATIVE PARTICIPANTS OF PREVIOUS EDITIONS

BEAUTY STORES AND PHARMACIES


SUPERMARKET CHAINS, WHOLESALERS AND DISCOUNT SHOPS

COSMETICS PRODUCERS AND SERVICES PROVIDERS

Speakers and participants of panel discussions:


Katarzyna Haczewska-Wierzbicka

business unit manager,
IQS

Dr
Jarek Frąckowiak


President of
Pharma Expert

Irina
Dorolenko


Marketing Director of beauty stores Prostor, Ukraine

Valeria
Marfut


Manager of beauty department of beauty store Prostor, Ukraine

Karolina
Wyczółkowska


Marketing Direcotr, beauty store Natura, Poland

Małgorzata
Rau-Dobkowska


project manager,
GfK Polonia

Łukasz
Bielewicz


business development
manager GfK Polonia

Katarzyna
Gidlewska


client director,
Nielsen Polska

Bartosz
Jonas


vice president of beauty store chain, DP Drogerie Polskie

Piotr
Ciećkiewicz

president, Open Project, beauty store chain Sekret Urody

Dariusz
Tomczak


president of polish beauty stores chain Vica

Agnieszka
Bąkowska


client service director, Dragon Rouge

Marzena
Gradecka


president of beauty stores
chain Jasmin

Agnieszka
Warzybok


senior consultant,
ABM

Marek
Kaczmarek


owner of
MK Evolution

Marek
Zdziech


partner in
OC&C Strategy Consultants

Magdalena
Kałach


business consultant,
BPCC Trade

Povilas
Sugintas


analityk beauty and fashion,
Euromonitor International

Ewa Grzelakowska
Kostoglu


or Red Lipstick Monster
make-up artist, blogger

Joanna
Stopyra


owner of Beauty Management
PR & Marketing to Women

Ryszard
Żochowski


dyrektor sprzedaży krajowej
Marion

Justyna Stefańczyk-Kaczmarzyk


legal counsel, partner in low company Kondrat i Partnerzy

FRAMEWORK OF THE PROGRAM


8.30-9.00 REGISTRATION OF PARTICIPANTS AND MORNING COFFEE

TRADE AND DISTRIBUTION

9.00-9.10 Welcome speech

9.10-9.30 Trends on the cosmetics market. What can we expect? Katarzyna Gidlewska, client director, Nielsen Polska

9.30-9.50 An internally coherent external contradiction – choices that we make taking care of ourselves. Consumer 2017 Agnieszka Warzybok, client director ABM

9.50-10.10 The future beauty store. Price, offer or well-trained staff – which is the fastest way to success? Karolina Wyczółkowska, marketing director, Natura beauty stores

10.10-10.30 What expect purchasers of cosmetics from chain stores. What drives the sales of cosmetic brands? Marek Zdziech, partner in OC&C Strategy Consultants

10.30-10.50 Success or failure – the impact of shop assistants on execution of business strategy of cosmetics suppliers. Marek Kaczmarek, owner of MK Evolution

10.50-11.30 COFFEE BREAK & BUSINESS MIXER



BUSINESS

11.30-12.10 PANEL DISCUSSION Tailored offer as a common challenge for cosmetics producers and beauty stores Participants: Dariusz Tomczak, president of polish beauty stores chain Vica; Marzena Gradecka, president of beauty stores chain Jasmin; Ryszard Żochowski, dyrektor sprzedaży krajowej, Marion;

12.10-12.30 Trends and developments driving skin care market. Povilas Sugintas works as a beauty and fashion research analyst for Euromonitor International,

12.30-12.50 Cosmetics in pharmacies – the most promising market sector? Jarosław Frąckowiak, president, Pharma Expert

12.50-13.10 Strategic decision on choice of the name for cosmetic, ie legal aspects of brand protection. Justyna Stefańczyk-Kaczmarzyk, legal counsel, partner in low company Kondrat i Partnerzy

13.10-13.50 LUNCH



EXPORT

13.50-14.10 How to sell cosmetics during Ukrainian crisis? Irina Dorolenko – marketing director and Valeria Marfut – deputy marketing director sieć drogerii Prostor, Ukraina

14.10-14.30 United Kingdom as the market for polish cosmetics vs. Bretix – facts and myths. Magdalena Kałach, Business Consultant, BPCC Trade

14.30-14.50 Cosmetics market in Romania.

14.50-15.30 COFFEE BREAK & BUSINESS MIXER



ADVERTISING AND MARKETING

15.30-15.50 Distinguish or die. Socio-cultural trends as an inspiration for design of products, brands and packages.Agnieszka Bąkowska, client service director, Dragon Rouge

15.50-16.10 Shero on shopping. How to communicate with most influential consumer group? Joanna Stopyra, wowner of Beauty Management PR & Marketing to Women

16.10-16.30 Facebook kids – body in the youth’s world. Katarzyna Haczewska-Wierzbicka, business unit manager, IQS

16.30-16.50 Will the internet pull us in? How to build effective advertising campaign? Małgorzata Rau-Dobkowska, project manager i Łukasz Bielewicz, business development manager, GfK Polonia

16.50-17.30 PANEL DISCUSSION Blogger or celebrity – who steers consumers decisions? Participants: Katarzyna Haczewska-Wierzbicka, business unit manager, IQS, Ewa Grzelakowska-Kostoglu, or Red Lipstick Monster – make-up artist, blogger Bartosz Jonas, vice president of beauty store chain, DP Drogerie Polskie; Piotr Ciećkiewicz, president, Open Project, beauty store chain Sekret Urody;

17.30 COCTAIL PARTY


ACCESS CARDS

Producers and service providers:

Registration until 30.08.2016 ....................................................... 1 490* PLN
Registration until 31.08.2016 until 11.10.2016 .............................. 1 890* PLN
*VAT at 23% rate should be added to the prices specified above



BECOME FORUM’S PARTNER AND TAKE AN ADVENTURE OF BUSINESS OPPORTUNITIES

FORUM OF COSMETICS INDUSTRY IS:


WHY IS IT WORTH TO BECOME A PARTNER?

Get with Your offer to a stricly selected target group

Establish direct contact with persons deciding on purchase of cosmetics for chain stores

Enlarge the prestige of Your company and brand through participation in the conference and presentation of Your products

Get to know better the needs of Your business partners

Acquire new clients!


Contact for sponsors and exhibitors


Organizers:

Location:

Marriott Hotel*****

Aleje Jerozolimskie 65,
00-697 Warszawa